Our Company

Alleyoop is a straight-talkin’, fun-lovin’ woman-founded innovation brand dedicated to doing big things and sparking positive change.

Rowdy & proud.

The ripple effect is cool, but we’re here to turn the tide on the industry. We’re a fun-loving, woman-founded innovation company that does beauty differently.

Our pillars are pretty killer.

Sure, it’s corporate jargon — let’s circle back shall we?— but our trail was blazed with good intentions: inciting innovation, navigating with perspective, solving problems, and pursuing with passion. Also our thing? Providing support along the way.

Straight A’s are overrated. We’re B-Corp all the way.

We hustled hard to become a certified B Corp, a designation earned by the top mission-driven companies around the globe using business as a force for good — meeting high standards of performance, accountability, sustainability, and transparency.

We still have a way to go, but we’re not slowing our roll. Alleyoop will continue to push for progress in our workforce, our community, and our planet that cares for us. By balancing purpose and profit, we’re redefining what it means to be successful in business.

Because to us, business is personal.